Professional Woodworkers Sharing Business Strategies

Customers know loyalty is a two-way street

Written by Lloyd R. Manning Monday, 19 August 2013 00:00

lloyd_manningEver wonder why so many otherwise well-managed businesses expend so much effort and advertising dollars to attract new customers, but then seemingly go out of their way to alienate those they already have? They develop grandiose schemes to figure out what turns customers on, yet devote so little time and effort to determine what turns them off.

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Selling your work involves a subtle touch

Written by David Getts Monday, 15 July 2013 00:00

We have all experienced a classroom setting with an instructor that does not know when to shut up. Although most speakers are well-intentioned, without a sense of audience reception information can be quickly lost.

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Joining an organization can give you a leg up

Written by John English Monday, 17 June 2013 00:00

john_englishEvery industry has its share of professional organizations and the woodworking industry is no exception. Is it worth joining one?

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Keep it simple and check your ego at the door

Written by David Getts Monday, 20 May 2013 00:00

21_davidgetts_01You are probably familiar with the saying, “Jack of all trades, master of none.” This refers to someone who is adequate at performing many tasks, but not an expert in anything. There’s nothing wrong with being that way, but it does limit how far you can go in a specialized profession.

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When it comes time to wind down business

Written by Lloyd R. Manning Monday, 15 April 2013 00:00

lloyd_manningFor many woodworking shop owners, the enthusiasm that propelled them for many years is not what it once was. Age has taken its toll. You could be thinking that perhaps it is time to move on or sell out and gallop off into the sunset. However, often that creates a problem. Finding a buyer who is ready, willing and has the wherewithal to do so is seldom easy. Obtaining what could be considered a fair price with equitable terms could prove still more difficult.

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