Professional Woodworkers Sharing Business Strategies
Written by Howard Scott Monday, 14 November 2011 00:00
In this age of Internet marketing, website proliferation and sophisticated software for identifying prospects, there is still a need for a good, old-fashioned sales approach. In fact, some woodworkers view the flier as their most important form of advertising.
Written by David Getts Monday, 17 October 2011 00:00
I’ve had some unusual experiences working with interesting people in my woodworking tenure. Expecting the unexpected has become my mantra. What I do really isn’t a job, it’s a service; a hand-holding service to those embarking on a home-improvement project.
Written by A.J. Hamler Monday, 19 September 2011 00:00
If you have a storefront, a showroom attached to your shop or you display your work at galleries, you’ve cleared the first hurdle in getting potential customers to see your work. But what about potential customers who aren’t close to your showroom or gallery? And of those who are, but want to see examples of work not on display, how do they see your work?
Written by David Getts Monday, 15 August 2011 00:00
As it pertains to woodworking, most of us would define a custom shop as one dealing with made-to-order goods with certain specifications. I’ve worked as a custom woodworker for a long time. Someone comes into my realm with a certain vision. That vision may be on a set of architectural prints or still locked in their brain waiting for extraction. In either case, it’s a vision or plan that they have, not me.
Written by W. Patrick Edwards Monday, 18 July 2011 00:00
I have been a traditional woodworker for more than 40 years. In my lectures, I have actually had hecklers ask me if I’m a Luddite. I have always responded with a smile, “Of course! Is there a problem with that?”
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