Professional Woodworkers Sharing Business Strategies

Cost metrics are critical to your shop

Written by Mark E. Battersby Monday, 23 November 2009 18:59

13_mark_battersbySurprisingly, few otherwise astute woodworking professionals and shop owners are aware of how much it costs them to open the doors of their business every day. Even fewer understand how much it costs to perform a specific service, produce a particular piece of furniture and install their custom-made cabinets, or to serve their "best" customer or customers.



Low-cost ‘guerilla marketing’ pays off

Written by Howard Scott Tuesday, 27 October 2009 17:23

It's not how much you spend on promoting yourself, but how imaginative you can be in selling your work and your business



Craftsmanship and its long-lasting echo

Written by Michael Doerr Tuesday, 22 September 2009 18:53

21_michaeldoerr_01What you make, design and even envision is what you pass along permanently to so many woodworkers who come after you



Boost your ad dollars now, cash in later

Written by Steve Marks Thursday, 27 August 2009 11:50

The shops and businesses that invest in advertising today will be seen as worthy when consumers start spending again



Image means everything in our business

Written by Jeffrey Ulreich Tuesday, 28 July 2009 19:43

j_ulreichClean work clothes, a well-maintained shop and courteous employees will keep customers coming back time and again



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