SCM Group North America is hosting a series of product-demonstration events to offer woodworkers the chance to ask about various CNC machining products that can help boost their productivity. The company is partnering with software manufacturer Cabinet Vision and machinery maker Wurth Louis and Co.
SCM Group marketing manager Max Salmi says the ultimate goal in hosting the events is to create a friendly, easygoing atmosphere for customers, in contrast to the chaos of large trade shows.
“We are trying to ease the process of these sales. Usually what happens, especially when you go to trade shows, is that you have a lot of different salesmen trying to push for the sales. Instead, we are trying to educate our customers. We are promoting education as a very strong tool to their business development, using our equipment in our showrooms,” says Salmi.
The first series of events were held throughout June at SCM showrooms in West Jordan, Utah; Houston, and Duluth, Ga. Describing the turnout as excellent, Salmi says there were at least 16 attendees at each event, representing small- to mid-sized operations with up to 20 employees. The featured machines ranged in price from $45,000 to $150,000 and included SCM brand CNC routers, edgebanders, and dowel insertion and drilling machines.
“Lots of the customers who attended have since decided to purchase our products. Usually, the people that attend are not just the owners of the companies, but the machine operators, shop foremen, project managers and other people who want to understand and improve their businesses.
“People are asking for more of these events and more education. So, for the remainder of the year we are trying to change the topic at each event to offer training in specific applications like cutting, edgebanding and material handling,” says Salmi.
The company will offer 15 more seminars in various locations in the U.S., Canada and Mexico through December. For information, visit www.scmgroup-usa.com.
This article originally appeared in the August 2013 issue.