Cautious
The title of this post seems to be the attitude of most people when it comes to anything involving the spending of money. There is an uncertain quality to how people feel about buying anything, especially if it involves a substantial investment.
The title of this post seems to be the attitude of most people when it comes to anything involving the spending of money. There is an uncertain quality to how people feel about buying anything, especially if it involves a substantial investment.
Those of us in business are finding it harder to close sales. People want a deal. In this economic climate, it is becoming necessary to offer something more than a good price. People need to feel that they are getting the best deal they can get. This might mean offering extras at no charge or at reduced rates. Or maybe a free delivery or installation.
Resisting this might make the difference between getting the job or sitting there waiting for the next call to come in. Overhead stays the same whether or not we are making money. So, we need to keep our shops working. Cutting into profit to accomplish this might be a necessity.
David DeCristoforo possesses an extensive resume as designer/maker of fine furniture, high-end cabinetry and architectural woodwork. His experience in professional woodworking spans a period of 35 years. For the past 20 years David DeCristoforo Design has been located in Woodland, California. During this time David's shop has ranged in scope from a "full on" cabinet production shop with as many as 15 employees to a small fine furniture and custom millwork shop, working with his son, David RBJ, a highly skilled maker in his own right.
