Advertise

Marketing Options for 2025

  • BLOG/White Paper/Case Study posting*
  • Our IWF Show Planner
  • Advertorial sections ( 100,000 readers - mixed media*)
  • Video Production - Custom or Sponsored Content
  • Video Product Demo – distribution via eMail, web site & digital magazine*
  • 2025 Products & Demos – APR issue special section - print & web site program*
  • eNewsletters advertising
  • Custom e-mail marketing
  • Sole Sponsorship marketing
  • Inserts/Onserts/Catalogs (mixed media*) Click here for sample
  • Standard print ads
  • The Resource Guide – JAN print + online yearlong (mixed media*)
  • Web site marketing

*Mixed Media Program.

Magazine

Monthly magazine and supplements reaching over 33,000 woodworking professionals in both print and digital formats.

Website

Reaches tens of thousands of readers looking to find news, blogs, videos and new product information focused on the small and mid-sized professional woodworkers.

E-mail marketing

eNewsletters

Reaching opt-in readers twice weekly with updates on industry news, new products and events that will affect their lives.

Custom eMails

Your html eMail sent to our readers.

These eMails can be sent to our full list (roughly 30,000+) or a smaller selection of the list.

Video Product Demo Program

Distribution via eMail, web site & digital magazine

Each Video will receive 3 levels of promotion – only 4 videos in the monthly release.

  • Within a special email release (one per month)
  • Within that month’s digital edition release (opposite the cover)
  • Posted on our Web Site in the Video section

 Rough distribution is 50,000+

Black Book Sections & Supplements

These specially focused releases are released in print and digitally. They also have expanded digital distribution above and beyond the main issue.

Resource Guide: (this will Close Nov 17th for the printed release)

This mixed-media program gives woodworkers quick research tools. In print, it’s a quick easy cross-referencing “phone book” regarding which products are being supplied by which vendors. While online, it can provide deeper content on some of the more important suppliers to the industry. By marketing in this space, you will not only increase the amount of information you provide but will also appear in a more dominant role than many of your competitors.

Products & Demos Special Section: (runs in the April issue - Closes Feb 22nd)

Your marketing message, product image & video will be promoted to present your best offering. “Show off” your products in this mixed media release (print & special web site posting) which will also have eNewsletter and ongoing promotions, driving readers back to the web site posting. Your products & this program will deliver roughly 100,000 readers during its active 6 month cycle. First printed release was April 2024 and the website following immediately after.

CNC Special Section: (runs in the JUNE issue…Closes APR 26th)

This special sectioin to Woodshop News will gather the strongest edit from its pages, looking at the many elements of CNC Technology. This collection of CNC content will become a long-term reference tool for many. This special section will reach an audience of over 100,000 woodworkers. The supplement will delivered one month prior to the IWF show.

ADVERTORIAL SECTIONS

These marketing sections give you the ability to control your message. This active 12-month program provides a mixed media marketing package in one placement. Your write-up appears in four primary areas – main issue, digitalized advertorial section, within our main web site & in our Resource Guide article library. The digital section and your individual write-up are both promoted through our eNewsletters yearlong, continually pushing readers back to your full marketing message. These sections take advantage of the strength of all three primary marketing vehicles, showcasing your content and video within each release.

The four themed sections are:

Making the best cabinets & furniture - March issue

  • Making the best cabinets & furniture – March issue
  • The Finishing Touch - August issue
  • The Perfect Cut - September issue
  • Retooling the shop for 2025 - November issue

What you get from this placement is:

  • Full Page placement within the monthly issue
  • Expanded distribution of the section via e-mailing of the section
  • Posting of your write up on out main web site and in our online
    • Resource Guide Article Section for 12 months
  • 6+ eNewsletter ads during the year driving readers to your write up yearlong
  • Option to embed video (product demo / overview)
  • A PDF of the page for your use as a filer at shows, within e-mails or posting on your web site

IWF - SPECIAL PROGRAMS

AWFS Black Book Show Planner

Created for the Woodshop News readers this free-standing supplement is poly-bagged with our JULY issue of Woodshop News and will receive bonus distribution at the IWF event. Approximately 25,000+ copies will be printed and an additional 25,000 will be distributed digitally.

Here is a link to AWFS 2023’s release:

UPDATED Show Floor maps & exhibitors list released prior to the show

  • EXTENSIVE overview of new products
  • EXPANDED DISTRIBUTION – in print & digitally
  • All-inclusive coverage
  • All printed in an easy-to-use size and format for show attendees
  • Advertisers within are guaranteed Press Release coverage

IWF Video Product Demo Program

  • Released opposite the IWF Show Planner cover
  • Special Custom eMail sent to 30,000+
  • Posted on our web site for 6+ months 

Advertising & Office Information

Woodshop News
Rory Beglin
203-952-6790
rory@woodshopnews.com

Media Kit Downloads:

Viewing these documents requires that you have Adobe Acrobat Reader. You can download it here for free. 

For a sample copy, rate information and circulation requests, please contact our main office at: 203-952-6790 or email us at: rory@woodshopnews.com.