AWFS adds Maverick Award
The Association of Woodworking and Furnishings Suppliers is adding the Maverick Award to its Tool Tour Program, a feature of the biennial AWFS Fair, scheduled for July 25-28, 2023, at…
The Association of Woodworking and Furnishings Suppliers is adding the Maverick Award to its Tool Tour Program, a feature of the biennial AWFS Fair, scheduled for July 25-28, 2023, at the Las Vegas Convention Center.
The Maverick Award will honor excellence in marketing strategy and execution.
“The competition will recognize one qualifying exhibitor based on a variety of criteria within seven different categories,” the AWFS said in a statement.
The winner will receive a custom trophy and acknowledgement at the show.
Launched in 2021, the AWFS Tool Tour highlights manufacturers and suppliers of hand and power tools and small equipment. All participating exhibiting booths act as tour stops. Attendees will be encouraged to visit these stops throughout the show through the AWFS Fair app. After completing the tour, attendees will receive a commemorative, concert-style tour shirt featuring the 2023 Tool Tour logo. This year, the Tool Tour will have a western theme.
For more, visit awfsfair.org.
This article was originally published in the March 2023 issue.
