Biesse and Stiles join for NexGen event

Through a joint organizational effort between two industry players, a new type of event has emerged.

Biesse America and Stiles Machinery have announced the inaugural NexGen 2009, scheduled for June 8-13. The weeklong event, designed to showcase the breadth of technology offered by the companies, will take place in each of the manufacturers’ North Carolina showrooms — Biesse in Charlotte and Stiles in High Point and Gastonia.

Stephan Waltman, vice president of sales and marketing for Stiles, says the two companies had the same objective in creating a concentrated, open-house type of event for attendees to learn about products and how they work.

“We’re hoping to jump-start the recession with this kind of educational opportunity for people to see the machines and talk to experts even though we understand we are competitors. If we tried to do it ourselves, it would just be too costly and too cumbersome. This way we share the work and will have a much more successful event,” says Waltman.

The products on display will include panel saws, CNC routers, edgebanders, finishing machinery, molders and sanders. Machinery will be available for purchase at “aggressive” prices, according to the companies.

The event trail will stop at Biesse headquarters in Charlotte, the Holzma U.S. division of Stiles Machinery in Gastonia, and the Stiles regional office in High Point. Free shuttle service will be available.

For information, visit www.nexgenevent.com or call 866-285-1958.

— Jennifer Hicks