Bosch promotes its R&D efforts

Bosch Power Tools has launched a new multi-media brand campaign, entitled “What Hard Workers Deserve”, describing the company’s research and development process of using jobsite feedback to produce new tools.

“In our new campaign, we wanted to show that the most important part of any job site or situation is the worker. Every day on a job site is tough. The campaign has some extreme situations to highlight that no matter the situation, they get the job done,” says Shannon Blakely, vice president of brand marketing and digital at Bosch.

The campaign highlights three new 18-volt cordless tools: the ProFactor hammer drill/driver, X-Lock angle grinder, and two-in-one impact driver/wrench.

It also features the voice of actor and woodworker Nick Offerman.

“We are so excited to have Nick as part of our campaign,” adds Blakely. “He purchased his first Bosch jigsaw almost 30 years ago, so as we looked at his personality and our brand, and who could really represent our brand authentically as a user of the tools themselves. We thought he was just the perfect match,” says Blakely.

For more, visit boschtools.com.  

This article was originally published in the October 2022 issue.