HDI rebrands as ADENTRA

Hardwoods Distribution Inc. (HDI) announced today the rebranding of the company to ADENTRA Inc. Deriving from the Spanish word dentro, meaning within, ADENTRA represents the company’s modern identity as a distributor of architectural design products used to create beautiful spaces where we live, work and play, the company said.

“This is an exciting time for the company and our 3,000 employees throughout North America,” said Rob Brown, president and CEO of ADENTRA. “We have significantly transformed our business over the past several years through the organic expansion of our product offerings and the addition of high-quality businesses through our acquisition strategy. Our company today delivers a one-stop customer buying experience with access to an extensive portfolio of high-value products used in the finishing stages of construction projects. We have created a North American-wide distribution capability and broadened our customer channel participation to include industrial fabricators, professional building products dealers, and home centers.

“We believe the new name ADENTRA captures the overall value we have built – our extensive product portfolio, our critical role in providing supply chain expertise, and the benefits of scale we deliver across our vast network of customers. While our corporate name undergoes a rebrand, our work with customers and vendors continues through our five flagship brands: Novo Building Products, Mid-Am Building Supply, Rugby Architectural Building Products, Paxton Lumber, and Hardwoods Specialty Products.”

For more, visit www.adentragroup.com.