NWFA offers sales course to promote real wood flooring

The National Wood Flooring Association (NWFA) has launched a new sales course, "Selling Against Wood Floor Look-alikes," aimed at helping industry professionals effectively sell real wood flooring in an increasingly competitive marketplace.

"In recent years, real wood flooring has faced stiff competition from vinyl and plastic composite ‘look-alike' flooring, which have gained significant market share. Ironically, these synthetic products often attempt to replicate the look and feel of natural wood," Michael Martin, NWFA’s CEO and President, said in a statement.

"The NWFA's innovative course challenges this trend, asking a critical question: If customers want wood, why sell them an imitation?"

For more, visit https://www.nwfa.org/university.