Irwin offers Spanish-language resources

Irwin Tools recently extended its online services for Spanish-speaking tradesmen with a new website.

The Spanish-language resource at http://es.irwin.com provides product information, promotions, access to retail channels, customer service, and the company’s online catalog.

“One in every four construction workers in the United States is Hispanic, so it is essential that Spanish-speaking tradesmen have access to detailed information about our tools,” Irwin Tools vice president of marketing Curt Rahilly said in a statement.

“Irwin’s Spanish-language website, the full-line catalog, and bilingual sales force give an important growing audience, projected to account for more than 50 percent of the total construction workforce by 2025, the information and resources they need to make effective purchase decisions.”