Designed with passion, created to perform, ready to deliver

A new range of coatings from Chemcraft^® wood coatings is set to create a new standard in high-performance polyurethane and acrylic coatings systems for the professional and industrial woodworking community. The Selva™ Pro 2K polyurethane and 2k acrylic systems by Chemcraft represent a harmonious blend of artistry and manufacturing precision.

The new Selva Pro systems draw inspiration from the rich heritage and craftsmanship of trusted Italian-inspired formulations and are backed by decades of industry expertise to give layers of confidence in every coat.

The range comprises three systems offering the ultimate choice for craftsmen and manufacturers alike. They have been designed with passion and crafted to provide a complete spectrum of sheens – from high gloss to dead flat – and offer limitless color possibilities for the most creative imaginations. Selva Pro systems provide substantial protection, longevity, beauty and design freedom so they are ideal for multiple uses, from commercial applications to residential projects, from kitchens to bathrooms, yacht interiors to musical instruments, hockey sticks to pool cues.

Selva Pro coatings demonstrate exceptional, well-rounded performance and the range is being launched with a compact selection of supporting products which, when combined, deliver a total solution that can be easily integrated into existing processes. And with simple, consistent mix ratios across all systems, complexity is reduced. The Selva Pro range is set to become popular in the industry: product training is easy, application is accurate and reliable, and inventory management is streamlined.

All elements of the new system are being produced in North American modern manufacturing facilities using high-quality raw materials and following stringent US standards for quality assurance.

Selva Pro Chiaro
Clear 2K Polyurethane System

Selva Pro Chiaro is a high-build, high-solids clear system that offers robust protection for wood against wear and moisture. Ideal for areas like kitchens and bathrooms, it is durable yet soft to touch. The formaldehyde-free formula has minimal odor and comes in a wide variety of sheens. Chiaro uses the same hardener as Bianco, with a consistent 2:1 mix ratio for minimal complexity.

Selva Pro Bianco
Pigmented 2K Polyurethane System

Selva Pro Bianco is a high-build, high-solids pigmented system that offers robust protection for wood against wear and moisture. Also ideal for areas like kitchens and bathrooms, Selva Pro Bianco is similarly durable yet soft to touch. The formaldehyde-free formula has minimal odor and comes in a wide variety of sheens. It offers unlimited color opportunities and excellent tinting* stability (when using a neutral base), especially with lower sheen finishes. Bianco uses the same hardener as Chiaro, with a consistent 2:1 mix ratio for minimal complexity.

^{*Tinting requires natural base.}

Selva Pro Acrilico
2K Acrylic System

The smooth formulation of Selva Pro Acrilico enhances wood grain, particularly on expressive and/or high-quality wood-types. The Acrilico system includes a pigmented topcoat; a neutral topcoat with excellent tinting* stability especially with lower sheen finishes; and a clear ‘Naturale’ topcoat which has a modern dead flat finish inspired by the latest trends, and highly sought after by customers. Only one hardener is needed, with a consistent 10:1 mix ratio for minimal complexity.

^{*Tinting requires neutral base. Naturale cannot be tinted.}

Chemcraft is a brand of AkzoNobel, a global leader in paints and coatings that is active in over 150 countries and an expert in the manufacture of sustainable coatings. Being part of the AkzoNobel family means Chemcraft wood coatings benefits from extensive research and development capabilities, technologies, and support networks, which have been crucial in the development and launch of the new Selva Pro range. AkzoNobel’s expert R&D team has a global track-record with polyurethane and acrylic-based wood coatings systems, which have earned global trust from the professional and industrial woodworking community over several decades. Following comprehensive testing the new range offers proven, well-rounded performance so woodworkers can be confident that Selva Pro coatings are the right choice.

Selva Pro coatings will be readily available through the Chemcraft network of knowledgeable and experienced local distributors who, with the support of the Chemcraft team, pride themselves on the quality of the technical advice they can provide end-users.

For more information, visit www.chemcraft.com or contact your local Chemcraft distributor. 

AKZONOBLE /CHEMCRAFT
Website: www.chemcraft.com
Email: Chemcraft.US@akzonoble.com
Phone: (336) 841-5111